Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Lenny & Larry’s Launches Plant-Based Protein Bar - Nutraceuticals World

What are you searching for?

Sign in
Market Updates, Products & Ingredients

Lenny & Larry’s Launches Plant-Based Protein Bar

The plant-based protein cookie company has expanded into the protein bar category with its latest offering.

Author Image

By: Mike Montemarano

Associate Editor, Nutraceuticals World

Lenny & Larry’s, the makers of plant-based protein cookies, recently announced its introduction into the protein bar category with the launch of their first-ever nutrition bar, The Complete Cookie-fied Bar, which contains plant-based protein and only six grams of sugar.
 
The soft, chewy bar is topped with Lenny & Larry’s cookie pieces, and contains 12 grams of plant-based protein, as well as 5 grams of prebiotic fiber. It is both gluten-free and Non-GMO Project verified.
 
“As the originators of the protein cookie, we see many things with cookie eyes, and we saw the bar category needed something more unique,” Jolie Weber, Lenny & Larry’s CEO, said. “Lenny & Larry’s fans love our cookies for their delicious flavor and more nutritious profile, so now we’re bringing them a cookie in a bar. Just as important, it’s on-trend with consumer desires for plant-based protein and lower sugar.”
 
Lenny & Larry’s The Complete Cookie-fied bar is available in two flavors: Peanut Butter Chocolate Chip and Chocolate Almond Sea Salt, each of which is topped with Lenny & Larry’s signature cookie pieces. A Cookies & Crème flavor will also be coming in the fall, the company said.
 
The new bars are rolling out nationwide with more immediate availability at 7-Eleven stores, Lennylarry.com, and Amazon.

Add us as a preferred source on Google

Get the latest Nutraceuticals World news, insights and analysis in your Google Search and AI experiences.

Add Nutraceuticals World as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters

Topics